As people spent more time outdoors during COVID-19, Kent Water Sports experienced a huge spike in product demand for its outdoor water and snow activities equipment. Improving its e-commerce experience was essential to keep up with orders. Microsoft Dynamics 365 Commerce and Microsoft Power BI allowed Kent to thrive during the pandemic. The solution enabled employees to access, manage, and share data with ease to fulfill customer needs. Kent had a record sales year and is going strong—just like its active clients.