Kent Water Sports makes equipment for water and snow so that customers can enjoy outdoor activities. Due to COVID-19, the company has seen a huge spike in demand for its products as people stay close to home and recreate outdoors. To keep up with the number of orders and improve its e-commerce capabilities, Kent Water Sports adopted Microsoft Dynamics 365 Commerce and Power BI. Now the company’s employees easily access, manage, and share data, keeping pace with customer needs. In fact, Kent Water Sports experienced a record sales year and is positioned to smoothly handle continued growth.